Advertisers looking to appeal to young people should ditch the stereotypes and instead look to create brand ‘fandoms’ according to an in-depth report and documentary series which has lifted the lid the attitudes of consumers in the 13 to 25-year-old age bracket.
The ‘Young Blood’ study, carried out by marketing agency Amplify, surveyed 2,500 of Britain’s youth, influencers and taste-makers using a combination of questionnaires, focus groups, one-on-one discussions and video diaries to give marketers insight into one of the least understood audience groups.
The power of influencers
When it came to recommendations, 44 per cent of young Brits said they were Read full story ›
Source: The Drum
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