The North Face has reported increased European digital engagement following its first major mobile marketing push as the brand marks a shift away from its more traditional marketing channels.
The brand paired up with Millennial Media for its first mobile advertising campaign in Europe in advance of the winter holiday season and its ‘Mountains are Calling’ ad saw engagement rates on local websites increase by 9.5 per cent in Germany and 8.5 per cent in Italy.
The move was part of a strategic shift away from more traditional forms of marketing in favour of a more digital approach, with an increasing focus Read full story ›
Source: The Drum
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