The price of a 30-second spot during the Academy Awards has increased at a faster rate than the price of an ad at the Super Bowl for the first time this year.
Going for an estimated $1.8m for a 30-second slot, considerably less than the $4m asked for Super Bowl in the year, it is nonetheless up 10 per cent from 2013. In comparison, Super Bowl ad prices were only up by around five per cent year-on-year.
According to Jon Swallen, chief research officer at Kantar, the Oscars is “riding on the coattails of the success of live, big event Read full story ›
Source: The Drum
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