By John Glenday

Spotify is seeking to monetise its offer by inviting marketers to sponsor its popular in-house playlists such as Monday Morning Commute, Cardio, Power Workout and Teen Party – each of which rack up millions of followers.

Until now brands were limited to creating their own curated playlists but the decision to open up Spotify’s own popular channels will allow for more tailored approaches whereby specific consumers can be targeted.

Brian Benedik, Spotify’s VP global head of sales, believes such playlists now generate over one billion streams per week with the most popular, Today’s Top Hits, racking up 8.3m followers.

Benedik Read full story ›

Source: The Drum