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Planted PR: The brands that turned the Chelsea Flower Show into a marketing opportunity

on May 27, 2016 | 0 comments

By Katie Deighton

LG

The Chelsea Flower Show is not an obvious marketing platform. However a number of brands have headed back to nature this week to activate their own gardens with a message for consumers.

Alongside the Garage Garden (Google it), one of the most maverick creations of this year’s show is the LG Smart Garden. The tech brand has partnered with landscape architect Hay Joung Hwang to take the smart home concept out of doors, with the hope of making gardeners’ lives better through innovation.

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The garden features an LG Signature Oled TV, Scandinavian and Read full story ›

Source: The Drum