By Heather Wright

Filmmakers are by nature control freaks and we like to be able to direct the precise way stories are told. Getting this right is what we spend our lives trying to do, it’s how we achieve maximum engagement.

We lay out the journey of our stories so that the viewers see all the right shots in the right order and for the appropriate length of time. We decide when we’re going to cut to a reaction shot to emphasise understanding, or create empathy between characters, or the precise timing of shots needed to land a joke. We decide how long an Read full story ›

Source: The Drum