By Seb Joseph

Following a weekend that saw it become the first European football league to live stream a match to Facebook Live, La Liga now wants to use the technology to rival the Premier League’s dominance of broadcaster’s wallets.

While a certain final in Milan might have enthralled the majority of football fans, a match between third-placed Athletico Madrid and first-placed Athletic of the Spanish Women’s First Division was the one offering them a glimpse into the sport’s future. It was the first competitive football fixture to be streamed to Facebook by a European League in what its executives believe will Read full story ›

Source: The Drum