BT Sport‘s attempts to make this year’s Champions League final accessible to the widest possible audience saw its free YouTube live stream of the match viewed by around 1.8 million people.
The sports broadcaster saw its European viewing figures significantly boosted following the decision to air the game across its digital platforms including bt.com, the BT Sport App and YouTube as well on its TV channels.
With 4.3 million people watching the game on BT Sport’s TV channel, Real Madrid’s penalty shoot-out victory over rivals Atlético Madrid attracted a combined audience of 6.1 million for the broadcaster.
The figures Read full story ›
Source: The Drum
Industry News