Curiosity may have killed the cat, but it’s fuelling the fire of brand interactions today with increasing pressure.

As humans we have a lifelong interest to learn. We collect information and store it away. When we can’t answer a question ourselves, we seek it out.

Searching is a natural human behaviour – the method has just evolved. Technology has widened our knowledge pool so, that today we simply expect to have everything at our fingertips.

Search is now built into the fabric of our daily lives, and our expectations have grown. We want intuitive answers that are faster and more accurate, therefore how Read full story ›

Source: The Drum