Volkswagen’s attempts to repair the damage of the damming emissions scandal appear to have fallen flat as the company reported a dramatic 83 per cent decline in sales of VW-branded cars leading to a fall in profits of 86 per cent to €73m.
It will come as a blow to the brand having invested heavily in marketing in recent months to try and win back customers disenchanted with the brand following the revelation that it had cheated on diesel emissions tests.
Last February, it departed from the usual format for car adverts and released a John Lewis-esque campaign in the Read full story ›
Source: The Drum
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