By Andrew Boulton

Ask a copywriter to chose the weapon with which they must fight a bear and their choice may surprise you. Instead of a pistol, a dagger or even a bow and arrow, most from our profession would plump for something far less likely to fell a mammal as big as a phone box – like a badminton racquet, or some Weetabix.

This isn’t because copywriters are any braver than the average occasional bear grappler. I’ve known copywriters who were scared of un-ruled notebooks. Nor is it because copywriters are especially less inclined to inflict mortal harm on a living creature. Get Read full story ›

Source: The Drum