Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Newspapers launch end-game strategies to reinvent print

on Jun 1, 2016 | 0 comments

By Jessica Goodfellow

Redundancies, newspaper closures and failed experiments reflect quickening declines in circulations and have heaped urgency on publishers’ ongoing efforts to blend digital and print models, write Jessica Goodfellow and Seb Joseph.

Reports of print’s demise are nothing new but what’s surprised many media observers is that the rate of decline for circulation and advertising is faster than anticipated. That surprise has led some to fear the newspaper industry has hit tipping point, with circulation and advertising revenues increasingly succumbing to media’s new powerbrokers at the likes of Google and Facebook.

Print advertising in the UK fell by a fifth in April, Read full story ›

Source: The Drum