The ASA has spiked an ad from Birds Eye for exaggerating the size of its ready meals by showing bulked up portions of its products.
The TV campaign for Birds Eye’s Stir Your Sense ready-made meals range shows a couple cooking one of the pasta products, with only one pack shown.
A complaint was made to the Advertising Standards Authority for misleading consumers since the ad insinuated one pack can serve two people, when in reality the meals are single-serve.
Birds Eye said that because the ad showed a couple in the kitchen, consumers would expect more than one pack to be used, Read full story ›
Source: The Drum
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