What proportion of the 90 million-plus millennials are interested in science, world, and exploration content?
Discovery Communications is betting that this subset is large enough to justify the rebranding effort underway for its Seeker property, which originally launched just over a year ago.
The new Seeker will focus on science, world, and exploration content, and will combine previously independent sources of this content from three popular YouTube channels, Seeker Stories, DNews, and TestTube News, to DiscoveryNews.com and its TestTube network.
Seeker.com combines a steady mix of articles and videos, deliver more than 250 of the latter per month, but keeping up Read full story ›
Source: The Drum
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