German mattress company Muun has shared footage of nightclub bouncer Frank Künster when he is at his most vulnerable – resting naked in bed – in a bizarre but memorable ad campaign.
By casting a 300 pound man, Muun shows just how malleable its mattresses are while also looking to combat German stereotypes. Throughout the video, Künster shares essential snippets such as “As I am so strong, I can afford to be gentle,” “Essentially I have a very feminine soul,” and “I am just a softy”.
The two-and-a-half-minute video from Amsterdam Berlin looks to push beyond the nation’s brute strength and ingenuity Read full story ›
Source: The Drum
Industry News