Volkswagen has entered the chart at number eight this week thanks to ‘Hip Hop’ by Dead Prez.
The automaker’s spot for its Tiguan compact SUV makes use of the 1999 track to show how the car can seemingly turn an uncool parent into a cool one ahead of the dreaded school run. The song is heard blaring from the model’s built-in sound system as a little girl marvels at her Dad’s effortless cool – which is scuppered when he attempts to meet her half way on a first bump.
Meanwhile, there’s another fresh entry from Vodafone, which places at number five with Read full story ›
Source: The Drum
Industry News
