Manchester City‘s push to market themselves as a leader in tech innovation has led the club to partner with Ideas Britain to drive forward new concepts which attempt to change how fans interact with football.
Next season the Premier League club will run trials for a new in-stadium mobile app called Snaptivity which will allow fans to focus stadium cameras on themselves and friends during match highlights to create an ‘event triggered extended selfie’.
The partnership was initiated after Snaptivity won Ideas Britian’s #InSport competition, a campaign supported by the club and Creative England, which gives entrepreneurs the Read full story ›
Source: The Drum
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