By Jessica Goodfellow

The former ISBA director of media and advertising, Bob Wootton, has been appointed to the advisory board of MediaSense.

Wootton will joint the board immediately to assist with service and product development.

MediaSense advises global and UK clients with media investments of more than $3bn, including Adidas, Jaguar Land Rover, BP, Virgin Media and Lloyds Banking Group. Most recently, the firm has managed media agency pitches for Aviva, NSPCC and Erstebank.

Wootton joins MediaSense after a 20-year stint at ISBA, where he represented the interests of the UK’s leading advertisers.

Graham Brown, co-founder and director of MediaSense, commented: “Bob has spent the Read full story ›

Source: The Drum