By Gillian West

Bodyform has taken a leaf out of the ‘This Girl Can’ book for its latest campaign that aims to break the taboos around the menstrual cycle and exercise.

From scraped knees from running, to raw toes from ballet, the ad shows women taking part in a number of different sporting activities and overcoming various bloody obstacles, ending with the tagline ‘No blood should hold us back’.

Created by AMV BBDO, the ad fits into Bodyform’s wider ‘Red.Fit’ push which hopes to motivate women both physically and mentally with an online hub providing access to exercise videos, nutritional information and motivational Read full story ›

Source: The Drum