The World Federation of Advertisers (WFA) has proposed the creation of a global advertising watchdog that would regulate internet ads as a means of addressing the growth of ad blockers.
The global advertising trade group, which represents marketers at major brands who are responsible for around 90 per cent of global marketing spend, made the announcement in response to recent research looking at ad blocking on mobiles.
Ad blocking solutions company PageFair released a new study which found that there are at least 419 million people blocking ads on smartphones worldwide.
The WFA has responded to the findings by Read full story ›
Source: The Drum
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