By Doug Zanger

There are moments in brand history when the idea of togetherness gets in the drivers seat. “Hilltop” for Coca-Cola may be one of the best examples. Honda and Wieden+Kennedy London’s “Grrr” also leaps to mind. Each could be considered successful “one-offs” to a degree — but for Kia and their agency, El Segundo, California-based independent David&Goliath (D&G), illustrating the spirit of unity is very much part of the brand and commercial story in all of its work, especially for the Kia Soul

“It’s about having fun,” said D&G managing director, CCO, Colin Jeffery. “We’re not just making commercials here. Read full story ›

Source: The Drum