By Gillian West
Magners has unveiled the results of a recent multi-million pound marketing overhaul and re-launch of the brand with its new campaign ‘Hold True’.
Created by Fold7, the new long-term positioning and creative platform follows months of market research and brand investment.
Video of Magners
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Celebrating those to remain true to themselves in a world where we are constantly under pressure to conform of change, the campaign asserts Magners position as an authentic cider that has held true to its original recipe since 1935.
The 60-second TV spot features various eclectic musicians remaining true to their Read full story ›
Source: The Drum
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