By Gillian West

UAE-based airline Etihad turned to Cheil Worldwide and New York-based creative agency Barbarian Group last summer with a very lofty ambition – to create the “most high-end VR experience of all” to promote its Airbus A380 fleet.

Barbarian in turn approached MediaMonks in the autumn of 2015 with a “very detailed” creative idea, to which the creative digital production company pitched a solution that – according to head of VR, Ola Björling – pushed the boundaries of what has been done in the past and what is “barely do-able” in the present.

Using the latest VR technology, ‘Reimagine’ offers viewers a 360 Read full story ›

Source: The Drum