Uefa is on the hunt for an ad agency to promote the Champions League following reports of under whelming audience figures for the competition since BT Sport acquired the exclusive broadcast rights.
The European football governing body has opened a pitch process for a new advertising partner and is understood to have approached a number of UK agencies.
While it is still unclear the role Uefa is looking for its new advertising partner to take on, the news comes after the end of BT Sport’s first season as exclusive broadcaster for the competition.
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Source: The Drum
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