Supermarket Iceland has decided to sponsor Iceland in its bid to win the Euros this year and will encourage Brits to make the national football squad their ‘second team’ during the tournament.
The idea was born after fans took to Twitter to congratulate the country on its surprising win to qualify for the Euros, but used the supermarket’s handle instead.
“Suddenly it made perfect sense; rather than supporting just our main national teams, why not get behind yet another, as our second choice, to double the fun?” explained Iceland Food’s social media manager Andy Thompson.
It will see Iceland (the supermarket) roll Read full story ›
Source: The Drum
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