By Justin Pearse

The Drum has made its first move on the Kindle platform, publishing Reimagining Advertising in the Amazon Kindle Store.

Reimagining Advertising, created in partnership with GumGum, features marketers reimagining seminal ads from the pre-digital age with all today’s current digital tools at their disposal.

Marketers from companies including Karmarama, Ogilvy & Mather Group and Xasis rethought what some of the most famous ads of all time could become in today’s digital age.

The Kindle version of Reimagining Advertising, available globally from today, is The Drum’s first move into the platform, one set to become another core channel for engaging its global Read full story ›

Source: The Drum