By Gina Roughan

Last night’s Social Buzz Chat threw up some interesting debates around social purpose – namely, the difference between CSR (corporate social responsibility) and social purpose (otherwise known as brand purpose).

What is social purpose?

Social purpose is about brands making a positive impact on the world, while still growing their business. It’s linking profit and purpose – so the purpose has to be relevant to the company’s core business. Whether it’s Dove’s #RealBeauty positioning, or Persil’s celebration of childhood play and getting dirty with its #DirtisGood social purpose, the smart companies are thinking about how to engage radically, and authentically, Read full story ›

Source: The Drum