With the recent acquisition of LinkedIn by Microsoft, B2B marketers have been asking what the implications are – particularly companies like Chicago-based agency Slack & Company which was early advocates and avid users of the platform.
On Monday, Microsoft’s CEO Satya Nadella said in an interview with the Wall Street Journal that “it is really the coming together of the professional cloud and the professional network”. Many in the B2B sector agree that it is, although it is undeniably a ‘data’ play too. Slack also asks “this can’t be about advertising, can it?” With a recent announcement <a target=_blank Read full story ›
Source: The Drum
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