By Minda Smiley

Even as more and more news organizations invest in online video to try and attract eyeballs, a recent report from the Reuters Institute for the Study of Journalism found that the majority of consumers do not spend time watching videos while on news sites.

According to the report, technology, publishers and platforms are the driving forces behind online video growth, not consumer demand. After interviewing around 30 news organizations, the authors of the study found that people spend an average of 2.5 percent of their time watching video while on news sites. Even news orgs with large video operations Read full story ›

Source: The Drum