E-tailer Amazon is looking to incite excitement with the announcement that it will be holding its second annual Prime day 12 July.
The promotion will see over 100,000 discounts made for Prime members, looking to replicate the sales volume of Cyber Monday and Black Friday while sweetening the deal for Prime members.
The day was introduced to celebrate Amazon’s second decade in operation in 2015 and turned out to be a bigger hitter for the company than Black Friday 2014 when comparing sale volumes.
Amazon Prime currently costs £79 a year in the UK, shrewd consumers could save more than the Read full story ›
Source: The Drum
Industry News