By Amy Kean

It’s a shame that augmented reality still isn’t adored by the masses in the way augmented reality experts predicted.

Clunky, mobile-data-draining and at times underwhelming, it’s been a hard sell (for media agencies at least) with mid-level advertising campaigns rarely boasting enough budget to buy both quality production and the media to drive people there. In APAC in particular, volatile 3G reception in many markets has been a huge barrier to adoption. The opportunity to use your own product packaging as interactive real estate via AR sounds fantastic in theory, and while cereal brands have led the charge, there’s still Read full story ›

Source: The Drum