By Laura Jones

We have a creativity problem – both as an industry and as humanity.

In a study of 1,600 school children, 98 per cent were considered ‘geniuses’ at divergent thinking at age five. At 10 years old this number dropped to 32 per cent, by age 15 it was 10 per cent and down to just 2 per cent by full adulthood.

What are we doing wrong? How does our unbridled creativity and child-like imagination just disappear into the ether – especially when it is so useful to us? Why did it take Pablo Picasso “four years to paint like Raphael, Read full story ›

Source: The Drum