Time Inc. launched “Instant,” a new mobile platform designed to deliver a native-app-like experience filled with content from popular internet personalities. Daily editions of Instant will feature short, shareable videos called “Instants” on topics such as entertainment, beauty, fashion, food and social media.
At VidCon, Instant released its “Launch Squad,” a select group of digital artists, such as Baby Ariel, Teala Dunn and Jake Paul, who will create original content for and be featured on the platform. Degree Deodorant also announced that it’s the exclusive advertising partner for the new platform and will provide advertising content to support and generate buzz Read full story ›
Source: The Drum