British payment firm Baclaycard is celebrating its 50th birthday this year but that doesn’t mean it isn’t trying to woo younger customers.
As part of a push designed to mark the occasion, and celebrate its longstanding partnership with Hyde Park’s British Summer Time music festival, the finance brand has turned to BuzzFeed and Snapchat for an integrated, and personalised, marketing push.
Centered around the idea of a ‘Great British Music Showdown,’ Barclaycard is launching a UK-wide search to discover the nation’s ‘musical DNA’.
In partnership with BuzzFeed, the company will carry out the biggest-ever search of its kind, asking users Read full story ›
Source: The Drum
Industry News
