Scotland’s unofficial national lager Tennent’s is brewed a stone’s throw from the heart of Glasgow within the Wellpark Brewery; its iconic T logo adorns the blokey boozers dotting the city, colourful murals from its online comedy shorts appear unexpectedly in alleys and it sponsors Scotland’s largest music festival, T in the Park – literally Tennent’s in the Park.
The brand has the exposure, is embedded in Weegie culture and won’t be going anywhere any time soon, however, it is making efforts to fortify itself against the rise of rivals who threaten its dominant position with the launch of a new initiative Read full story ›
Source: The Drum
Industry News
