By Rebecca Stewart

Publicis Groupe has signed a global partnership with Chinese internet behemoth and WeChat owner Tencent.

The holding group’s deal with Tencent will give it access to a large amount of behavioural data with the aim of provising Publicis clients with improved programmatic offerings, cross-screen planning capabilities and conversion performance.

Tencent owns messaging app WeChat, which lays claim to 760 million monthly users. It also owns digital platform QQ which has 860 million users, these two assets alone could give Publicis Groupe a potenital audience of 1.6 billion consumers.

The agreement, which was unveiled at Viva Technology Paris, is the first-of-its Read full story ›

Source: The Drum