IMAX has created its first ever advertising campaign using its own cameras, in a spot that features a variety of different film genres from fantasy to superhero.
The 60-second ad, created in conjunction with Mistress, was filmed on IMAX’s own brand-name cameras, and replicates the feel of films such as Gravity and Deadpool.
According to Mistress creative director Damien Eley, the idea for the campaign, named ‘I Love Movies, IMAX Movies’ was triggered by a poem that creatives at the agency had written about their love of film.
Other components of the campaign include animated movie posters with lines such Read full story ›
Source: The Drum
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