By Seb Joseph

Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers.

It’s stopped short of saying how many users that equates to, though the app is already used by around 65 million worldwide. Rather, Blippar’s target will be (in part) defined by its ability to become a habit for people instead of a one-time gimmick. If the “experience isn’t habitual then the app won’t work,” admitted Omaid Hiwaizi, president of global marketing, who Read full story ›

Source: The Drum