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'RTL2 News' extends linear broadcast with Facebook Live

on Jul 19, 2016 | 0 comments

By Matthias Puschmann

Last week, German broadcaster RTL2 started using Facebook Live to take viewers backstage during “RTL2 News”. Every Wednesday, viewers can now tune in to the live stream to get an exclusive behind-the-scenes look and have their questions answered before, during, and after the show.

15 minutes before the linear live broadcast starts, the hosts will take viewers to the editorial room as they prepare for the upcoming show. Viewers can also submit questions via the comments section.

As soon as the live on-air broadcast starts, they get an exclusive behind-the-scenes look of the studio and see how Read full story ›

Source: The Drum