Singapore government-owned broadcaster MediaCorp has signed up Sizmek to provide its mobile ad solutions, ramping up its play in mobile across its online properties.
The partnership is part of a spate of ad tech announcements from the broadcaster, as it announced that it was partnering with Outbrain on content monetisation last week.
The deal with Sizmek will see MediaCorp brands, including Channel News Asia, Elle, Toggle, and TodayOnline, adopting the ad tech to serve dynamic mobile ads.
The deal will be across mobile and desktop and include a partnership on viewability. Sizmek will also build custom ads and provide training to Read full story ›
Source: The Drum
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