The starting pistols have yet to be fired at the Rio 2016 Olympics, but away from the stadiums in Brazil there’s a race going on between UK broadcasters on social media.
Both BBC Sports and Channel 4 have released spots to showcase their coverage of the Olympics and Paralympics, with the latter’s ‘We’re the Superhumans’ campaign outperforming its competitor on social.
Data from short-form social video analytics firm Burst measured all official or owned content from both BBC Sport and Channel 4’s Twitter Instagram and Vine accounts between 12 and 14 July when the ads were launched. The figures exclude data Read full story ›
Source: The Drum
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