By Jessica Goodfellow

Independent Films, the production and advertising company, has launched an online media channel created for kids to tap into an “underserved market” as the company moves into original content creation.

The ambition of Kidspiration.TV is to create a genre of programming for kids that marries interesting informed programming with Independent’s expertise in entertaining audiences through advertising. The company is hoping to tap into children aged 8 to 12, which it claims is “underserved”.

Jani Guest, co-executive producer of Kidspiration.TV and managing director of Independent Films, told The Drum: “The world that kids are now being exposed to is very different than my Read full story ›

Source: The Drum