Google today (19 July) unveiled a number of updates to its Accelerated Mobile Pages (AMP) in a bid to help publishers participating in the project monetise, including AMP for Ads. Also included in the slew of announcements was the availability of native ad units on DoubleClick Bid Manager (DBM), plus outstream video DoubleClick for Publishers (DFP).
AMP updates
In addition to AMP for Ads, the industry’s leading digital advertising company also announced of AMP for Landing Pages to better ensure AMP participants can better monetise (an element of the project that has proven difficult for publishers thus far), and that Read full story ›
Source: The Drum
Industry News