By Minda Smiley

Despite millions of people using social media every day, a recent study out of Adobe found that they are still not engaging with media or branded content at a fast clip.

According to the findings, which were based around the online habits of more than 5,000 consumers across Europe as well as Adobe Marketing Cloud data, less than one-third of respondents rated breaking news as the top form of content that they engage with on social media. Only seven percent of respondents said that adverts are the top form of content that they engage with, while 18 percent reported Read full story ›

Source: The Drum