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Report: 25 per cent of U.S. households forgo pay TV subscriptions

on Jul 20, 2016 | 0 comments

By Adam Flomenbaum

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A new report from market research firm GfK shows that 25 per cent of U.S. households rely on over-the-air (OTA) or internet-only subscriptions to receive TV content.

OTA-only households represent 17 per cent of all U.S. households – up from 15 per cent in 2015. Six per cent of households rely on internet-only subscriptions – consuming TV content only via a mix of YouTube, Netflix, Hulu, and other services – up from four per cent in 2015.

“The fact that a statistically significant increase in broadcast-only reception occurred over just one year may be further proof that the cord-cutting/cord-never phenomenon is accelerating,” Read full story ›

Source: The Drum