Bauer Media’s Kiss FM UK and Box TV have signed a four-month partnership with Gumtree that will raise awareness of the site’s functionality as a place to access job applications.
The deal, planned and brokered by the7stars, launched on Tuesday (19 July) featuring on-air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see Kiss and Gumtree offer listeners interview tips and advice on job opportunities.
The deal will be underlined by a TV spot featuring on Bauer Media’s The Box Plus Network. Furthermore, it will build upon Gumtree’s existing TV creative to encourage Read full story ›
Source: The Drum
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