More than half of B2B marketers charged with overseeing the quality and management of data are ‘significantly’ pressured by upper management to generate additional leads based on the data.
According to the survey by The Telemarketing Company, 59 per cent of B2B marketers feel under more pressure than ever to generate successful sales leads while there is still confusion surrounding lead generation with about 24 per cent saying that sales and marketing do not have a shared definition of a ‘lead.’ Additionally, 26 per cent surveyed say that lead generation is the greatest pressure on the marketing department.
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Source: The Drum
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