Adblock Plus has hit back at China’s newly announced move to ban ad blocking, stating that it will pull out of the country if there is any danger consumers could face any “wrath” for using the app.
Last week, China released new Internet Advertising Interim Rules which among other things look to prohibit the use of applications to block, skip or fast forward online ads, providing a quandary for the ABP which says that 159m people in China block ads on mobile.
Ben Williams, head of business development at ABP, spoke out against the ban stating Read full story ›
Source: The Drum
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