By Minda Smiley

New Yorkers desperate for tips and tricks to help them endure the city’s heat wave might learn a thing or two from DDB New York’s latest campaign for Cotton.

As city dwellers suffer through stinky subway rides and stuffy apartments, Cotton’s two-minute video humorously reminds viewers that cotton clothing breathes easier than other fabrics and therefore might help prevent things like “sweaty underboobs” or armpits that smell like someone “wiped them with some dirty underwear.”

The video, which has been voted by readers as US Creative Work of the Week, is styled as a tongue-in-cheek PSA that’s meant to teach Read full story ›

Source: The Drum