Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand.
According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 times over mobile web.
The research, which is based on data on 1.4bn users on Opera’s platform, found that click through rates were also 1.3 times higher on app.
The two markets that were still seeing more spend on mobile web was India and Indonesia. Both markets have Read full story ›
Source: The Drum
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